The prevalence of avoidable food waste is not limited to any one community or country, nor any particular demographic – it’s a global issue, to which each and every one of us contributes, and the impact of which is felt the world over. We are all part of the problem, but also part of the solution!
Raising awareness about an issue such as food waste can be a challenge – much like any other campaign calling on people to change their habits in order to address a social injustice or environment issue. But how do you get people to care about food needlessly going to waste – essentially about rotting fruit and veg?! And once people do become aware, you are faced with another, greater challenge – how do you get them to use that awareness and take action?
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