Eyewitness

CK – Can you please introduce yourself and the organisation you work for…

SS – My name is Selma Seddik, I live and work in Amsterdam for about five years …
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Recently I was commissioned by the organisation Feedback to produce 3 short videos – each one sharing with viewers a low-budget recipe made using some of the most widely wasted …
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During the summer of 2015 the Dinner Exchange London did some catering for an event organised by UKTV. They were so enamoured by the organisation, and by Brigida – the co-founder and food anthropologist – that they wanted to commission the creation of a series of videos where Brigida would make recipes from food that would otherwise go to waste.
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I’m a fan of making my own hummus, and am always varying the quantities of the ingredients to see how it impacts the final taste – adding a bit more of the water to smoothen it, or an extra squeeze of lemon to make it tangier – but that’s the extent of my exploration of hummus!
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In September 2015 I was invited by Professor and photographer Alessandra Capodacqua to NYU in Florence, Italy to give a talk to students, professors and local activists on my work and the topic of food waste.
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The prevalence of avoidable food waste is not limited to any one community or country, nor any particular demographic – it’s a global issue, to which each and every one of us contributes, and the impact of which is felt the world over. We are all part of the problem, but also part of the solution!
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Recently I was invited to New York University’s campus in Florence, Italy to give a lecture on the work I’ve done documenting the issue of food waste. While I was there I took the opportunity to meet up with representatives of a local organisation, Senza Spreco, working to reduce the amount of avoidable food waste at a local and national level.
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Raising awareness about an issue such as food waste can be a challenge – much like any other campaign calling on people to change their habits in order to address a social injustice or environment issue. But how do you get people to care about food needlessly going to waste – essentially about rotting fruit and veg?! And once people do become aware, you are faced with another, greater challenge – how do you get them to use that awareness and take action?
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